“Over the past six years I have spearheaded the design, launch, production and promotion of four beverage brands that have been widely publicized throughout New York City.”
Brand & Location Promotions
Through offline communications, direct to consumer, digital communications, local media outlets, blogs and podcasts
Executing public relations efforts as a point of contact & brand spokesperson for all media inquiries.
Manage beer festival booths, onsite and offsite catering events as well as taproom and brewery point of contact.
Establishing & maintaining relationships with local media outlets, journalists & bloggers to actively seek out a wide variety of public relations opportunities & collaboration brews
Create & maintain content that will be used on all social media platforms including conducting staged studio & live photoshoots; shooting/editing videos as needed.
Maintaining up to date knowledge of current digital tools and their various strategic implementations for engaging current consumers & attracting new customers.
Launch and grow new brands, TABC & TTB COLAS label registration.
Develop and manage creative brand strategies for various craft beverages and brands.
Craft Beer Knowledgable
Home brewing to Pro-Brewing both alcoholic and non-alcoholic fermented beverages.
Define and execute offline and digital marketing strategies to facilitate craft beverage and taproom growth.
Maintain financial budget responsibilities. Source & maintain vendor relationships with service providers & raw material producers.
Design digital, print and brand merchandise marketing materials.
Event Beverage Coordination
Specializing in c-suite luxury with global corporate brands.
Courting elite influencers and decision makers through exclusive events with top consumer goods brands, charity organizations and executive enterprises.
NY Ferm Fest – NY Craft Beer Fest – NYC Opening Bash
Unique crossover expertise as a designer and brand consultant allows me to fully function in start to finish responsibilities of a brand marketing professional.
Able to delegate tasks to staff members as well as execute alone. My career in the craft beverage, product advertising and gaming industries have been about bridging all gaps in communication, informing consumers & retailers, executing campaigns and transferring working proofs of concept into production quality. I have led a team of juniors to highly skilled individuals whose strengths are utilized by the business marketing goals.
politics – charity – community
Engaging niche communities through workshops, panels, public speaking, one on one consulting, tours and beverage pairing experiences.
“A typical day is spent working on projects that have not existed before.”
– Danii Oliver
The most welcoming taproom in all of New York: Island to Island Brewery.
The owner was very thorough with describing each drink and showing us his brewery room. He explained the equipment used, time made, etc. Well worth the money and the hour slot.
Plus their beer is delicious, fresh and you can’t compare this product with any other one, not even beers with big names. Their beer is just perfect!
Well crafted drinks! Relaxed environment ..this place is a gem a true original.